Rick Frishman, the founder of Planned Television Arts, has been one of the leading book publicists in America for over 30 years.

Rick continues to work with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books. Some of the best-selling authors he has worked with include: Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay.

Rick has appeared on hundreds of radio shows and more than a dozen TV shows nationwide. He has appeared as a guest on OPRAH and on Bloomberg TV numerous times. He has also been featured in the New York Times, Wall Street Journal, Associated Press, Selling Power Magazine, New York Post and scores of publications.

He is the co-author of eight books, including national best-sellers GUERRILLA PUBLICITY and NETWORKING MAGIC. He recently launched the popular four-book series, AUTHOR 101™.

Rick's new book, WHERE'S YOUR WOW? (with co-author Robyn Spizman) will be released by McGraw Hill in March 2008.

He is the co-host (with attorney Richard Solomon) of the radio show Taking Care of Business, which airs every Thursday from 2:00-3:00 pm on WCWP-Radio in Long Island New York (www.tcbradio.com).

He is a sought after lecturer on publishing and public relations and is a member of PRSA and the National Speakers Association.

Rick and his wife Robbi live in Long Island with their three children, Adam, Rachel and Stephanie, and a cockapoo named Rusty.

Go to www.rickfrishman.com to get Rick's "Million Dollar Rolodex."

check out Rick's blog at http://www.rickfrishmanblog.com

Below is a summary of the topics Rick discusses in this interview: